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| Title | Litter and it Will Hurt Campaign Marketing Plan Materials | |
| Month-Year Published | August 2001 | |
| Revised on | November 2001 | |
| Online Availability |
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| Short Description |
Litter hurts. Every year in Washington State, over 16 million pounds of ?stuff? are tossed and blown onto interstate, state and county roads alone. The Department of Ecology (DOE) spends over $4 million dollars to pick up just a fourth of it. It creates an eyesore for motorists, harms wildlife and their habitats, and is a potential hazard for motorists who may be struck by anything from a lit cigarette to an empty bottle of beer, even a jar of ?trucker?s pee.? Many of us (about 25%) would never consider littering. Some of us (about 25%) litter most of the time. Almost half of us litter occasionally, but can be persuaded not to. (Also see abstract below) | |
| Publication Number | 01-07-043 | |
| Author(s) | Warfield, Megan | |
| Print Availability |
Not available as a printed document
To conserve resources this publication has not been printed in hard copy. Please save and view the document on your personal computer.
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| Number of pages | 166 | |
| Keywords | implementation, litter, plan | |
| Related Web Content | Litter Hurts Campaign | |
| Related Publications | Title | Relationship |
| Frequently Asked Questions about Litter Hotline: 1-866-LITTER1 | similar topic | |
| Washington 2004 State Litter Study-Litter Generation and Composition Report | similar topic | |
| Abstract | Long Description |
Litter hurts. Every year in Washington State, over 16 million pounds of ?stuff? are tossed and blown onto interstate, state and county roads alone. The Department of Ecology (DOE) spends over $4 million dollars to pick up just a fourth of it. It creates an eyesore for motorists, harms wildlife and their habitats, and is a potential hazard for motorists who may be struck by anything from a lit cigarette to an empty bottle of beer, even a jar of ?trucker?s pee.? Many of us (about 25%) would never consider littering. Some of us (about 25%) litter most of the time. Almost half of us litter occasionally, but can be persuaded not to. This plan presents a recommended three-year marketing strategy to help reduce intentional littering on roadways. It is designed to reach a broad audience to raise and maintain awareness, and to reach targeted audiences contributing to a majority of the problem. It relies heavily on the partnership and involvement of state agencies, local governments and (litter) tax-paying businesses. It plans for media sponsorships and leverages their advertisers. It includes a system to measure campaign outcomes and implementation processes. It re-institutes an 800# to send the message that littering is not accepted in Washington and that people care enough about litter to report it. It includes a short-term plan to raise awareness, and requires a long-term commitment for behavior change. WARNING: This document is graphic intensive and will require several minutes to download. |
Copyright © Washington State Department of Ecology. See http://www.ecy.wa.gov/copyright.html.
