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| Title | Washington 2004 State Litter Study-Litter Generation and Composition Report | |
| Month-Year Published | March 2005 | |
| Online Availability |
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| Short Description |
In the spring of 2002, Ecology launched a targeted advertising effort to reduce litter generation in Washington, using the results of the1999 Litter Study. The results of this 2004 Litter Study and comparisons with the 1999 study are presented in this report. (Also see abstract below) | |
| Publication Number | 05-07-029 | |
| Author(s) | Colgan, Vicki & Cascadia Consulting et al. | |
| Contact | Warfield, Megan, (360) 407-6963 | |
| Print Availability |
To conserve resources this publication has been printed in limited numbers, please save and view the document on your personal computer.
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| Number of pages | 123 | |
| Keywords | focus, litter, Litter survey, trend | |
| Related Web Content | Litter Campaign | |
| Related Publications | Title | Relationship |
| Litter and it Will Hurt Campaign Marketing Plan Materials | similar topic | |
| Frequently Asked Questions about Litter Hotline: 1-866-LITTER1 | similar topic | |
| Abstract | Long Description |
In the spring of 2002, Ecology launched a targeted advertising effort to reduce litter generation in Washington, using the results of the1999 Litter Study. The new slogan, "Litter and it will hurt," focused on the demographic group most likely to litter: males and young adults. Ecology contracted with Cascadia Consulting Group for the 2004 Litter Study. The purpose of the 2004 Study was to characterize Washington′s litter so Ecology could evaluate littering trends, gauge the effectiveness of cleanup efforts and its advertising campaign and adapt future efforts as needed. The 2004 Litter Study was as similar as possible to the 1999 Litter Study, with two important exceptions: • The 2004 Litter Study focused on litter generation and composition on roadways and interchanges, where changes in litter behaviors were most likely to be detected, and did not examine public areas such as parks and recreation areas. • The method of weighting composite data was changed to a per-pound basis rather than a per-mile basis to increase the accuracy of the overall litter picture. The results of this 2004 Litter Study and comparisons with the 1999 study are presented in this report. |
This page last updated November 4, 2009
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