Media 2004Creative campaigns were tested with focus groups comprised of both litterers and non-litterers. The creative campaign that sparked the most attention and made litterers "stop and think" was the campaign that mostly clearly conveyed the message of stiff fines and punishments associated with littering. Litterers were uniformly surprised by the magnitude of Washington's litter fines. They were also concerned about the possibility of getting caught when they were shown that a toll- free number could provide an avenue for reporting.
In 2004, our advertising focused on the fines associated with littering lit cigarettes and failing to secure a load - two of the most potentially dangerous types of littering. Two 30-second radio and two 15-second television spots convey the stiff punishments meted out to these types of litterers.
The spots can be viewed or heard here. You will need Quick Time Player for the videos. Click here to download Quick Time Player for free.
Click on the TV or Radio pictures to play the files.
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