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Signage

Roadway signage and retail signage are critical communications elements because they provide vehicles for reaching people at the scene of the crime: either when they're littering, about to litter, or when someone has a chance to report the act of littering. Washington Department of Transportation (WSDOT) has partnered with Department of Ecology (Ecology) to put up 138 new highway road signs featuring the campaign slogan, "Litter and it will hurt," and the toll-free number to report littering, 866-LITTER-1. Ecology can provide the sign design to local government public works departments who want to put up signs on local roads, to compliment the highway signs. For more information send an email to the address listed at the bottom of this page.

The WSDOT signs will have a slightly different font, in order to meet federal highway regulations, but the basic sign image can be viewed below.


Ecology will continue to pursue opportunities to display campaign signs and materials with business sponsors, other state agencies and local governments. Potential sign locations include:

• Retail signage at fast-food restaurants, convenience stores, and gas stations;
• Signage at licensing offices;
• Signage at vehicle emissions testing stations;
• Signage at transfer stations and landfills;
• Signage at truck weigh stations; and
• Signage at rest areas, parks and recreational areas.